Privacy Policy – Apple Tree Purchase and Sales

Effective Date: 9th June 2025

Apple Tree Purchase and Sales (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with our website, products, and services.

By using our services, you agree to the terms outlined in this Privacy Policy.

1. Data Controller

Apple Tree Purchase and Sales is the data controller for your personal information.

Contact details:
Email: enquiries@appletreepurchaseandsales.com
Address: 85 High Street, Tunbridge Wells, TN1 1XP
Phone: 01892 506955

2. Information We Collect

We may collect and process the following information about you:

  • Personal identification data: Name, email address, postal address, phone number.
  • Account information: Username, password, and purchase history.
  • Payment information: Payment card details and billing address (processed securely via third-party payment providers).
  • Technical data: IP address, browser type, operating system, and website usage data (through cookies and analytics).
  • Marketing and communications data: Your preferences regarding marketing and communications.

3. How We Use Your Data

  • To process and fulfil your orders.
  • To manage your account and provide customer support.
  • To communicate with you regarding orders, updates, or promotional offers (where you have consented).
  • To comply with legal obligations (e.g., tax and accounting requirements).
  • To improve our website, products, and services.
  • To prevent fraud and ensure the security of our services.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contractual necessity: To fulfil our contract with you.
  • Legal obligation: To comply with UK law.
  • Legitimate interests: To improve our services, prevent fraud, and secure our systems.
  • Consent: Where you have provided consent for marketing communications or other optional processing.

5. Sharing Your Information

We may share your data with third parties in the following circumstances:

  • Service providers: Companies that help us operate our business, such as payment processors, delivery services, and IT service providers.
  • Legal obligations: Where required by law or to respond to lawful requests by public authorities.
  • Business transfers: In the event of a merger, sale, or acquisition of our business.

We will never sell your personal data to third parties.

6. International Transfers

Your personal data may be transferred outside the UK or EEA only where necessary for business operations. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Government.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined in this Privacy Policy or to comply with legal obligations.

  • Account information: As long as your account is active.
  • Order history and invoices: 6 years for tax and accounting purposes.
  • Marketing preferences: Until you withdraw consent.

8. Your Rights

Under UK data protection law, you have the following rights:

  • Access: Request a copy of your personal data.
  • Correction: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data, where lawful.
  • Restriction: Request restriction of processing in certain circumstances.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing for direct marketing or other purposes.
  • Withdraw consent: Withdraw consent where processing is based on consent.

To exercise your rights, contact us at enquiries@appletreepurchaseandsales.com.

9. Cookies

We use cookies and similar technologies to improve your browsing experience, analyse site traffic, and provide personalised content. You can manage your cookie preferences via your browser settings. For more information, please see our Cookie Policy.

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be published on our website with an updated effective date.

13. Complaints

If you have concerns about how we process your data, please contact us at enquiries@appletreepurchaseandsales.com. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/.

This policy ensures compliance with:

  • UK GDPR
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)